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Dom Pérignon Gets a QR Code

By Roger ⋅ October 21, 2010 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Dom Pérignon’s Andy Warhol tribute champagne is being released world wide this week and the news is that in Japan each bottle will have a designer QR Code. The champagne is in a unique set of three bottles, red, blue and yellow, paying homage to the artist’s adventures in colour and the QR Code resolves to a specially created Japanese mobile site that includes a version of the video below. The QR Code labels were created by SET Japan.

 

Dom Perignon designer QR Codes

Discussion

5 comments for “Dom Pérignon Gets a QR Code”

  1. They are beautiful.

    But, after 3 scans and 2 Readers not resolving, I give up.

    I’m really tired of “designer QR” adding more confusion and failure to the market. Maybe if I have a new 5mp camera w/autofocus, but, I don’t…and not many do.

    Posted by Bob | October 22, 2010, 4:20 pm

  2. Codes are gorgeous. Scan on both my iphone Inigma and Optiscan apps right away. Amazing work SET.

    Posted by Jon | October 23, 2010, 4:28 pm

  3. @Bob you just have to rotate your phone 45 degrees and it works.. you can see corners of the code in the design.

    Worked Like a charm!

    Posted by Ante Zivkovic | October 26, 2010, 4:37 pm

  4. I love the packaging for this bottle.

    I dont understand, is the QR actually going on each bottle ?

    Posted by Patrick | October 26, 2010, 8:55 pm

  5. Works brilliantly and fast on i-nigma- no need to turn phone. Nice job SET!

    Posted by @jennyrwall | October 26, 2010, 9:21 pm

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