QR Codes are used for this Toyota print campaign in Peru which is designed to make drivers aware of the dangers of using their smartphones while driving. Images of obstacles in the middle of the road with QR Codes which when scanned enable the download of an augmented reality (AR) app ‘QR Road App’. Using [...]
A QR Code is helping to identify future high flying university students in Israel. The best universities require a very high score in the nationally administered Psychometric Entrance Test (PET). Israel’s largest education company Kidum have developed a special course for students hoping to achieve the highest scores when taking the PET. In order [...]
News, views and analysis on interactive marketing technology with QR Codes, Augmented Reality (AR) and Near Field Communication (NFC).
If you would like to create a QR Code here is a list of the best online QR Code Generators.
If you would like to download a reader for your mobile device there is a list of the best QR Code Readers. There is also a list of QR Code Campaign Management Systems.