Latest Post

Library QR Codes for Kids Summer Fun

We have posted before on Jarrod Robinson, the teacher we would love to have had when we were at school, in Bone up on QR Codes and QR Code orienteering. Now we can add a creative library to our retrospective wish list. Dover Town Library, Massachusetts like other libraries in the Northern Hemisphere is preparing [...]

Featured Post

Beer, Carbon Offset and a QR Code Campaign

Suntory Japan has embraced carbon offset and is producing a limited edition of 25,000 cases of their Barley Gold beer with a QR Code imprinted on the cans to combat CO2 emissions. The QR Code resolves to a mobile site where visitors can offset 100g of CO2 once per day. In addition visitors with a [...]

Asides

• In mid June Directgov, the central website for UK government services, appointed Cimex to develop its mobile channel. Probably a good choice but the latest issue of Cimex Magazine (PDF) has a QR Code on the front that resolves to http://www.twitter.com/cimex, shouldn't that be http://m.twitter.com/cimex ? (First Rule of QR Codes). #
• Hudora, specialized manufacturers of anything that rolls or skates have produced a poster (image below) advertising for web designers and programmers using a Datamatrix code resolving to a page of details on the vacancies. #
• Nishitokyo City Hall has printed QR Codes on its toilet paper (picture below) to encourage voters in the July 12 Tokyo Metropolitan Assembly election. The QR Code resolves to a mobile site with important information about the election and links to the Election Commission Secretariat. Thanks to Nagoyankee on JapanForum.com for translation help. #
• We know the guys at Fluid Forms for their QR coded cufflinks, ring and belt buckles but I am not sure why they would want to brand a QR Code on their bums, any ideas? Also what does it decode to, that is another question. httpv://www.youtube.com/watch?v=OvLCEppweiQ #
• We have posted on SET’s Japan pioneering work in branded QR Coding before. On this occasion they have hand drawn a QR Code for fashion designer Marc Jacobs to generate traffic to the new Marc by Marc Jacobs mobile website. The website will be launched on the 1st July but SET say it will be viewable only on Japanese mobile phones. #
• ClockLink.com provides the most widely used online clocks in the world and their newest range includes a clock with a QR Code face (image below). The QR Code resolves to http://www.scannedcards.com but wouldn't it be better if users could generate their own codes for the clock face?
  #
• Digital incentive management company Zavers has teamed up with Scanbuy. Consumers can now capture a manufacturer’s coupon in the form of a 2D Code and save the coupon to their Zavers account, allowing them to redeem it automatically by swiping their existing loyalty card at participating retailers. Full Press Release. #
• Hot on the heels of the QR coded belt buckle Fluid Forms is about to launch QR coded cufflinks and a QR coded signet ring. #
• The Shapeways 3D printing community blog has posted a story on the making of a QR Code stamp. #
• C6 and Steal From Work launch an assault on the art market middle man, taking street art out of the galleries and on to the streets with QR code technology. Full press release PDF. #