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QR Codes Everywhere in Austin, Texas

This year’s SXSWeek, the eleven days that include SXSW Interactive, SXSW Film, and SXSW Music, takes place in Austin, Texas, from March 10-21. Attendee’s badges will have a photo and a QR Code that decodes to a personal page where delegates can leave a message or access contact information. To coincide with the event Marqr [...]

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Southbay Beach QR Code v2.0

The Digital Scarborough 2010 team have been at it again. Not content with their previous QR Code on Southbay beach they have had another go and produced this monster (image below). Just after I posted this I received the following email from one of the builders, Anthony Springall: On Saturday 6th of March we decided to create [...]

Asides (Latest News)

• Chevrolet will use QR Codes at SXSW to introduce attendees to the key features of the Camaro, Volt, and Cruze. They are making a fleet of vehicles available for the conference and QR Codes on the hood will resolve to a microsite to learn more about that particular model. Although the one in the press handout (image below) does not do that and decodes as SMSTO:2142081845:Hi There. I'm Chrissie. #
• 2DCodeMe.com who made the History of Symbology and 2D video has a new website. Visitors can watch their explanatory videos and generate their own free QR Codes for creating personalized items such as T-shirts, Mugs and Decals (full press release). #
• The first QR Code in Tunisia is on the cover of this months issue of Tunivisions, the celebrity and glamour magazine. Interestingly it does not decode to a url but to text which when translated into English reads "Do not miss the revolution Tunivisions 2.0". #
• We reported on the demise of Snappr last November but now they have been resurrected and incorporated into ShopSavvy. #
• SCVNGR the location based mobile gaming platform will be building a QR Code game for Google I/O in May. Google I/O is Google's largest developer event of the year and takes place in San Francisco, CA. SCVNGR recently received a $4M investment from Google Ventures. #
• Over a year ago Clever Cupcakes of Montreal produced the first QR Code cupcake ever. The image below shows the latest version and how they have evolved in sophistication! The QR Code resolves to the Facebook page for the Montreal Science Center. #
• Continental Airlines has extended its mobile boarding pass service using QR Codes to London’s Heathrow Airport making it the first carrier to offer paperless boarding passes on nonstop flights from the United Kingdom to the U.S. (Full press release). #
• UK Advertising & Marketing magazine The Drum has introduced QR Codes with its February issue. #
• InterlinkONE entertained delegates to the 2010 Dscoop convention in Dallas with a large QR Code floor decal (video below). Placed at the convention center entrance it resolved to a video encouraging visitors to the interlinkONE booth where they would receive a QR Code cookie. Jason Pinto blogged about the experience here. #
• Direct mail campaign company MindFireInc has introduced QR Codes as a response mechanism in multi-channel marketing campaigns. #