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QR Codes in the Garden

QR Codes are turning up in the most unlikely places. The Friends of Walkden Gardens have posted one on the notice board at the garden entrance. It leads to their mobile site which provides information on the ‘Friends’ and many details of the garden including plants of interest, history and events.

Asides

  • The most popular daily paper in Italy, La Gazzetta dello Sport announced that it will be using QR Codes to offer users extended coverage of sports events. Called 'gazza&play' the codes will point to videos, photos and the latest sports news. #
  • Wapple Canvas the mobile publishing platform now automatically generates Datamatrix and QR codes for each page on every site published. #
  • The largest computer event in Switzerland, Orbit-iEX in Zurich, is making use of QR Codes for this years show. Free electronic tickets (Google translated link) in the form of QR Codes are available for mobile phone registrants. Admission to the show is by scanning the QR Code display on your mobile. #
  • After a four month campaign with QR Codes in German magazine advertisements, BMW Mini has launched a similar campaign in Italy. The QR Code points to a mobile site where users can view photos and details of the new models. #
  • Lufthansa passengers flying from Hamburg to Frankfurt or Munich can use a mobile boarding pass service. The pass is sent direct to their mobile via email or SMS. Passengers with only hand luggage proceed straight to the security checkpoint and to the gate, where the Aztec Code on their mobile boarding pass is read by a scanner. Roll out to other domestic routes follows throughout the summer. (Press Release) #
  • Google Chart Server API now generates QR Codes. Simply choose the size in pixels of your barcode and the url you wish to encode. I chose 300 x 300 and http://2d-code.co.uk/ as the url. Inserting these in the required url format gives: http://chartserver.apis.google.com/chart?cht=qr&chs=300x300&chl=http://2d-code.co.uk/ Which when you paste it into your browser address bar produces this: #
  • UDR, Inc the real estate investment trust with 77,000 apartment homes nationwide is adopting 2d barcode technology. Dhrubo Sircar, Senior Vice President of Technology for UDR believes that U.S. businesses and consumers will come to rely on this technology. It plans to add QR Codes to its print advertising, marketing collateral and website pages, and to provide apartment community digital media. Company Press Release. #
  • Kentaro Fukuchi has released a new version of libqrencode, the C library for encoding data in a QR Code symbol. Testing release 2008.4.17 #
  • Bookhitch community book project, in which different authors wrote the plot line and the Bookhitch community voted how the story would progress, is about to be published. QR Codes appear in the book to enable readers to reach specific Bookhitch web pages and find out more information about certain features. #
  • W3C's Web Compatibility Test for Mobile Browsers now includes a QR Code to facilitate pointing the browser to the test url. #

WELCOME TO 2d CODE

In Japan QR codes are found on everything from business cards to fresh lettuce. Now they are coming to the West and advertising and promotion will never be the same again. 2d Code will keep you informed as it happens, with news, views and analysis.

If you are interested in the QR code phenomena you can participate with us in several ways.

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