Duncan Robertson is the software engineer that worked on the QR codes for BBC Programmes Beta. He now reports on work in progress on incorporating the BBC logo into QR codes. This is made possible due to error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable. The QR code below decodes as http://bbc.co.uk/programmes

Gavitec has worked with BBC
http://mobiledigit.com/114.html
http://mobiledigit.com/fileadmin/pdf/casestudy/CaseStudy_EN_BBC_CoastMobile_F0608.pdf
Gavitec AG – mobile digit worked together with Hewlett-Packard and BBC on the project “Coast Mobile Experience”, a series of mobile phone walks created to accompany the BBC’s successful “Coast” TV documentary series and offer visitors the exciting opportunity to call up location-specific audio and WAP content from the show by using their mobile phones (LBS).
Interesting piece of customization, although it has to rely on error correction to work…
…what about a BBC ShotCode that plain works? http://www.shotcode.com/shotcode/png?c=df8476072bc1&s=400
Um, just because it relies on error correction doesn’t mean it’s not going to scan. lol. I can scan it just fine with quickmark on my Nokia 6260, no problem at all. You just wanted to get your shameless shotcode plug in. lol. No worries though, I’m fully armed with all the readers in case I encounter even the lesser known codes (shotcodes). ^_^
Pls, check the following website:
http://d-qr.net/
“design QR” can put logo/ any kind of images into a standard QR code, in spite of not using error correction data.
It means the inside logo of design QR code can hold encoded data as the same as the other area.
Product plugs should be banned here. This is a (great) information resource not an advertising platform. Thats what my advertising agency is for.
Interesting statement you make regarding product plugs in comments Andy…
really nice. it’s actually quite hard to put drawings in that big. this one http://www.embrasserie.com/mySpace/embrasserie-qr-code-second.png i made doesn’t seem to be read by every reader. is there a online generators with different types of error correction?
ekko - There is one listed in QR Code Generators that allows error correction settings Raco.
Hello, I’d like to add logos in to QR codes for a few of my clients, including myself. That “design QR” page is great, but I don’t read Japanese. Does anyone know of an english company generating codes with custom logos I could use? Doesn’t have to be free.
Thanks,
Clint of THEY-design
I agree with Google man up there. I’ve had great results with meCard QR codes. My code contains name, telephone number and email address - it fits perfectly onto a standard business car and can be read by all phones I’ve tried.
Quickmark write some great mobile code readers and also provide a meCard code generator; http://www.quickmark.com.tw/En/diy/?qrMeCard
For printing I use Vistaprint.co.uk. They provide a template for designing whole cards in Photoshop etc, or else you can upload a gif of the QRcode. Make sure you sign up and wait for their Premium Business card offers to arrive by email.