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BBC Logo in QR Code

By Roger ⋅ March 13, 2008 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Duncan Robertson is the software engineer that worked on the QR codes for BBC Programmes Beta. He now reports on work in progress on incorporating the BBC logo into QR codes. This is made possible due to error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable. The QR code below decodes as http://bbc.co.uk/programmes

BBC logo embedded in a QR code

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Discussion

16 comments for “BBC Logo in QR Code”

  1. Gavitec has worked with BBC

    http://mobiledigit.com/114.html
    http://mobiledigit.com/fileadmin/pdf/casestudy/CaseStudy_EN_BBC_CoastMobile_F0608.pdf

    Gavitec AG – mobile digit worked together with Hewlett-Packard and BBC on the project “Coast Mobile Experience”, a series of mobile phone walks created to accompany the BBC’s successful “Coast” TV documentary series and offer visitors the exciting opportunity to call up location-specific audio and WAP content from the show by using their mobile phones (LBS).

    Posted by streetstylz | March 14, 2008, 2:53 am

  2. Interesting piece of customization, although it has to rely on error correction to work…

    …what about a BBC ShotCode that plain works? http://www.shotcode.com/shotcode/png?c=df8476072bc1&s=400

    Posted by herval | March 17, 2008, 6:49 pm

  3. Um, just because it relies on error correction doesn’t mean it’s not going to scan. lol. I can scan it just fine with quickmark on my Nokia 6260, no problem at all. You just wanted to get your shameless shotcode plug in. lol. No worries though, I’m fully armed with all the readers in case I encounter even the lesser known codes (shotcodes). ^_^

    Posted by Garrett | July 28, 2008, 3:12 am

  4. Pls, check the following website:
    http://d-qr.net/

    “design QR” can put logo/ any kind of images into a standard QR code, in spite of not using error correction data.
    It means the inside logo of design QR code can hold encoded data as the same as the other area.

    Posted by qr | September 22, 2008, 2:39 am

  5. Product plugs should be banned here. This is a (great) information resource not an advertising platform. Thats what my advertising agency is for. :)

    Posted by Andy | September 22, 2008, 12:54 pm

  6. Interesting statement you make regarding product plugs in comments Andy…

    Posted by Antony | September 22, 2008, 3:02 pm

  7. really nice. it’s actually quite hard to put drawings in that big. this one http://www.embrasserie.com/mySpace/embrasserie-qr-code-second.png i made doesn’t seem to be read by every reader. is there a online generators with different types of error correction?

    Posted by ekko | March 5, 2009, 1:38 am

  8. ekko - There is one listed in QR Code Generators that allows error correction settings Raco.

    Posted by Roger | March 5, 2009, 6:56 am

  9. Hello, I’d like to add logos in to QR codes for a few of my clients, including myself. That “design QR” page is great, but I don’t read Japanese. Does anyone know of an english company generating codes with custom logos I could use? Doesn’t have to be free.

    Thanks,
    Clint of THEY-design

    Posted by Clint | March 28, 2009, 5:04 pm

  10. I agree with Google man up there. I’ve had great results with meCard QR codes. My code contains name, telephone number and email address - it fits perfectly onto a standard business car and can be read by all phones I’ve tried.
    Quickmark write some great mobile code readers and also provide a meCard code generator; http://www.quickmark.com.tw/En/diy/?qrMeCard

    For printing I use Vistaprint.co.uk. They provide a template for designing whole cards in Photoshop etc, or else you can upload a gif of the QRcode. Make sure you sign up and wait for their Premium Business card offers to arrive by email.

    Posted by David | April 1, 2009, 3:12 pm

  11. I have created a custom QR code for my website design business at http://www.uniquesite.co.uk

    You can view it at http://www.uniquesite.co.uk/qr.jpg
    I used 30% error correction on the original code in order not to totally destroy the original code. Obviously the word UNIQUE is a lot longer that BBC!

    Posted by Josh Emerson | September 21, 2009, 10:08 am

  12. I have been trawling the entire Internet and can not find a generator or information about how to create these QR codes including som three og four letters…. Any help out there - I have found som in chinese?!?!?!?!?

    Please write to me: ch

    Posted by Claus Harup | October 11, 2009, 7:04 pm

  13. In response to Josh and Claus - here are a few branded codes I’ve created:

    BBC Mobile - http://twitpic.com/l6eso

    My Company QRe8 - http://bit.ly/17FoIz

    My Blog - http://twitpic.com/ljd5m

    CNN Mobile - http://twitpic.com/kzze2

    I use Quickmark for iPhone and all scan easily. Let me know if you have any problems.

    Posted by Erik Goldhar | October 17, 2009, 10:54 pm

  14. It is very interesting. Is it just a simple copy and paste? i pasted a image on a QR code,but it can’t be read. who can tell me how to do it? thank you!

    Posted by hcc | October 22, 2009, 3:18 am

  15. Interestingly enough, after a little work, I was able to layer a b/w photo of my face over a qr with my personal contact info. I had to reduce the contrast in white area and increase in the dark, but with a little photoshop magic it worked well. I would post but I don’t want my personal info displayed for all to see.

    Posted by Justyn | March 22, 2010, 10:43 pm

  16. @Justyn - What’s the point of talking about it if you don’t put up a demo? j/k - But do check out some of our QR graphics on Facebook @ FB.ME/QRABLE especially this one:
    http://bit.ly/961uyf
    I think that may be kind of like what you are talking about?

    Posted by Rick | March 23, 2010, 5:54 pm

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