News

BBC Logo in QR Code

By Roger ⋅ March 13, 2008 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Duncan Robertson is the software engineer that worked on the QR codes for BBC Programmes Beta. He now reports on work in progress on incorporating the BBC logo into QR codes. This is made possible due to error correction code written into the QR Code encoder that allows up to 30% deterioration of a QR Code while remaining readable. The QR code below decodes as http://bbc.co.uk/programmes

BBC logo embedded in a QR code

Discussion

2 comments for “BBC Logo in QR Code”

  1. Gavitec has worked with BBC

    http://mobiledigit.com/114.html
    http://mobiledigit.com/fileadmin/pdf/casestudy/CaseStudy_EN_BBC_CoastMobile_F0608.pdf

    Gavitec AG – mobile digit worked together with Hewlett-Packard and BBC on the project “Coast Mobile Experience”, a series of mobile phone walks created to accompany the BBC’s successful “Coast” TV documentary series and offer visitors the exciting opportunity to call up location-specific audio and WAP content from the show by using their mobile phones (LBS).

    Posted by streetstylz | March 14, 2008, 2:53 am

  2. Interesting piece of customization, although it has to rely on error correction to work…

    …what about a BBC ShotCode that plain works? http://www.shotcode.com/shotcode/png?c=df8476072bc1&s=400

    Posted by herval | March 17, 2008, 6:49 pm

Post a comment