Promotion with Mannequins and QR Codes

Vanilla Beans, a Japanese pop idol duo, are promoting their upcoming CD single “Love & Hate” with QR Codes in a diorama at Tower Records in Shibuya, Tokyo (one of the biggest music retail outlets in the world). During the week mannequins hold large QR codes that resolve to a mobile download site and at the weekends the girls themselves take the place of their effigies, much to the delight of their fans.

Japanese pop idols display QR Codes in their latest CD promotion

Thanks to Patrick Benny for permission to reproduce his Flickr photos.

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