Eleven months ago the front page of USA Today declared that the paper would be using Microsoft Tags to provide readers with access to daily photo galleries, the latest financial news, sports scores, video and other digital features. Today AT&T have announced that “AT&T Mobile Barcodes” are now featured in USA Today in every section. “AT&T Mobile Barcodes” are of course simply QR Codes and AT&T acknowledge this by saying that USA Today readers can use nearly any QR scanning application. Why AT&T continues with this masquerade is a mystery, particularly as only a very small minority of the QR Codes will be scanned with the AT&T Code Scanner.
Part of the front page of today’s edition of USA Today.