TV QR Code Interaction

In a recent Accenture survey 1,000 U.S. consumers were shown images of various social media symbols including QR Codes and asked a series of questions about their familiarity and use of them while watching television. 33% of those surveyed said they had actually interacted with the symbols while watching TV by “liking” the TV program on Facebook (20%), scanning a QR code (11%), searching for the Hashtag on Twitter (7%) or scanning the Shazam symbol (5%) (chart below). The top three reasons given for the interactions were to obtain more information about a show, product or service (43%), getting coupons and promotional codes (32%) and entering a contest or sweepstakes (31%) (chart below)

Chart showing types of interactions with symbols on TV
Chart showing reasons for interacting with symbols on TV

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