QR Codes Enhance Loyalty Program

Toys “R” Us Hong Kong has launched an iPhone app that integrates QR codes, content and rewards. The app is primarily intended for Hong Kong’s 700,000 Toys “R” Us Star Card loyalty program members. By scanning QR Codes (referred to as unlocking “R” codes) that can be found in the Toys “R” Us catalog, on their website, in-store and on posters users can view videos and accumulate rewards.



2 thoughts on “QR Codes Enhance Loyalty Program”

  1. Should I assume that more older people in Hong Kong buy toys? I feel like this would be perfect for a store like best buy or target, but I am not clear on how many 5 year old kids have smartphones. Talk about toys.

    Great marketing mix of loyalty perk solutions in an app! kudos

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