Toyota QR Code Road Safety Campaign

QR Codes are used for this Toyota print campaign in Peru which is designed to make drivers aware of the dangers of using their smartphones while driving. Images of obstacles in the middle of the road with QR Codes which when scanned enable the download of an augmented reality (AR) app ‘QR Road App’. Using the app makes the obstacle disappear and displays a message “When you use your smartphone, you can’t really see what’s on the road”. The ‘QR Road App’ (video below) was downloaded over 120,000 times ranking it in the top twenty most successful applications in Peruvian history.

An image of an obstacle in the road
Another image of an obstacle in the road with an AR screenshot

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