Are BBDO New York missing a trick with their year old QR Code on a Guinness beer glass campaign? The campaign was a gold winner at the 2011 John Caples International Awards but has recently been resurrected on the social networks and gone viral.
According to Caples at the time of the award “Even though the glasses were only available in a small number of bars, the QR Code campaign was a success and created thousands of social media impressions”. Maybe that is true but we can know for certain the scanning history because the QR Code was encoded with a bit.ly URL. The charts below show that from March 2011 up to the end of April 2012 the QR Code was scanned 473 times but so far in May 2012 alone the code has been scanned 2,715 times.
Unfortunately the original landing page livepint.com has been taken down by BBDO and the QR Code now resolves to a parking page on domain registrar GoDaddy.com, disillusioning thousands of QR Code scanners all over the world.
Wake up BBDO 🙂