Japanese businessmen are always suited and the odds are that their suit was supplied by Aoyama Trading, Japans leading apparel company. In what the company claims as an industry first, every suit they supply will now have a QR Code sewn into the jacket lining (image below). The QR Code will resolve to a new mobile site “Person’s Club” with all the normal stuff including special offers and information.
Interesting to note that QR Code on the inside of the jacket decodes as:
http://www.persons-club.com/ MEBKM:TITLE:persons-club web site;URL:http¥://www.persons-club.com/;;
QR Codes can encode many types of actionable text and the “MEBKM” bookmark format is used by NTT DoCoMo, the predominant mobile phone operator in Japan.