QR Code Poster for Electronic Arts SPORE

Spore, Electronic Arts latest online video game is about to get a European marketing push using QR Codes. Posters (see photo below) with a QR Code mosaic composed of characters from SPORE will initially be distributed around Germany closely followed by other European countries. The QR Code resolves to a mobile site where users can register to receive an email coupon code for a 5 euro discount on SPORE from the EA Store.

Electronic Arts poster with QR Codes advertising their new game SPORE

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