There is one thing you can say about Sports Illustrated and that is it is not afraid to try different technologies in its annual Swimsuit Edition. In 2010 they tried Jagtag, in 2011 they tried Microsoft Tag and this year they have moved from 2d barcodes to digital watermarks using Digimarc. The 2012 Swimsuit Edition out yesterday allows users of the Digimarc Discover app to view behind the scenes videos of the various swimsuit model’s photo shoots. If you are able to view mp4’s on the device you are using you can see an example here. Will Digimarc succeed where the others have failed, will they be SI’s choice for 2013? Or will SI be trying one of the new breed of image recognition apps?