Big Brands v Small Brands + QR Code

Independent designers cannot afford prime store locations or big brand marketing budgets but they can be innovative. In Hong Kong, where store rents are astronomical, a group of independent designers are collaborating by recommending each other’s products through a QR Code tag on their designs. Shoppers can scan the QR Code to see recommended items from other designers that would compliment the purchase (video below). The Shop Elsewhere platform also displays a map showing the other designer’s location. A great low cost marketing paradigm with a very simple and practical implementation.

QR Code Shop Elsewhere tag in-store
Shop Elsewhere mobile site screenshots

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