Vins du Roussillon QR Code

The Conseil Interprofessionnel des Vins du Roussillon (Joint trade Council of the wines of Roussillon) has started advertising with QR Code posters (image below) on the Paris Metro. Roussillon is France’s most southerly wine region and is well known for its wide range of unique wines so why the QR Code resolves to such a short uninformative video (below) is a mystery. In case you’re wondering, yes most of the Paris Metro is underground.

Paris Metro Roussillon QR Code poster

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