Avenged Sevenfold Get The Code

Using 2d codes in magazines to link to content that readers are passionate about and not just ads can be very effective. For example last week QMCODES launched a special collectors edition of Revolver Magazine (image below) with Warner Brothers Records to promote the release of the new album from Avenged Sevenfold. The whole edition of the magazine is dedicated to the band and there are 8 Datamatrix codes throughout linking to additional content including behind the scenes video and audio, additional interviews and photo’s. The CEO of QMCODES Antony McGregor Dey tells me they are seeing a good number of scans and the magazine has only just hit the shelves.

Datamatrix Code in Revolver Magazine

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