Holy Cow Batman! It’s A QR Code!

Imagine you are a farmer living in rural France. You want to sell your produce direct to the public but because you are in an area of outstanding natural beauty advertising signs and poster boards are forbidden. Also you have a very limited budget for marketing, so what can you do? To Gildas Le Béhoc and a technology minded friend the answer was obvious – put QR Codes on the cows! (Video below) As if that wasn’t enough, to ensure the story became truly viral they added to this bizarre combination of cows and QR Codes a conventional game. The QR Codes resolve to a scratch game with nine boxes and if you reveal three cows you win some free dairy products from the farm. Félicitations Monsieur Le Béhoc!

QR Codes on the side of cows in France

4 thoughts on “Holy Cow Batman! It’s A QR Code!”

  1. The best part is where he is saying that people are breaking into his farm to scan cows! That is consumer engagement!

    I’d love to see a video of them being branded with codes.

    Great game UX also. Great share. Thanks.

  2. This is great, so creative, wonderful! Perfect and original use of QR codes for small business. And so smart to integrate the game to get people to come out to the farm and develop a relationship with the business.

    Vous avez fait un travail merveilleux, Monsieur Le Béhoc!

  3. One of the best uses yet! Well done QRboy.

    All those marketers vexing over whether enough people know what to do with QR Codes while rural France just gets on with it…

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