New Polo Ralph Lauren QR Code Campaign

Ralph Lauren first used QR Codes over 6 years ago, as we reported at the time. Amazingly that particular QR Code still works – try it and see!

This month, to mark the designer’s launch of Polo for women, QR Codes are being used again. Harrods, London’s upmarket department store, has given over its window displays to the fashion brand for a QR Code and NFC campaign (images below).

QR Code and NFC vinyl stickers on the windows allow consumers to scan or tap their smartphones to see an interactive map. The map will guide them to Harrods new in-store Fashion Lab and mobile website. Mobile proximity commerce company Proxama are using their TapPoint platform to allow Harrods and Ralph Lauren to track the progress of the campaign in real time.

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