Ladbrokes, the largest retail bookmaker in the world, has announced the results of a recent UK QR Code and SMS customer acquisition campaign to promote its mobile betting service. Printed QR Codes were placed in advertisements (image below) with a range of media giving consumers the option to respond via QR Code or SMS. QR Codes outperformed SMS by delivering over twice as many responses and a third more acquisitions. Ladbrokes used the Zappit platform for the creation and management of the campaign including tracking re-engagements. The Zappit platform was also used recently on the QR Code and NFC tagged outdoor media trial.