An interesting study by Zmags based on a survey of 1,500 people who shop via PCs, laptops, tablets and smartphones includes a surprising statistic of interest to brands using QR Codes. 87% of the consumers surveyed prefer to use websites and browser-based mobile sites for browsing and shopping, whereas only 4% prefer smartphone and tablet apps. This would suggest that brands should concentrate on improving the ROI of their mobile site rather than investing in apps offering no obvious advantage to consumers. Also it means that QR Codes resolving to the special offers on your eCommerce mobile site will be considerably more profitable than QR Codes resolving to your app download. You can download the full report here.