QR Code Wine Bottle Neck Labels

Lion Nathan USA (owned by Lion Nathan, Australasia’s largest food and beverage company) will be using QR Code bottle neck tags on six of their wine imports. Each wine will have a unique QR Code which resolves to a mobile site (example) with tasting notes, reviews, a video tour of the winery and the opportunity to share on Facebook and Twitter. Scanbuy are providing the QR Code marketing platform under the brand ‘Cellar Key‘. I can’t help feeling that there is potential synergy here with a social wine discovery service.

QR Coded wine bottle neck label
Cellar Key mobile site example page

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