Sweden has its first pop-up QR Code store in Stockholm Central railway station (video below). According to organizers Jetshop (e-commerce system developers) they are hoping to show Swedish consumers how easy and safe it can be to shop via mobile phone. Other station QR Code virtual stores such as those in Detroit and Philadelphia in the USA or in Singapore or South Korea have tended to offer consumers groceries or a limited range of items. In this experiment a very wide range of products are available and it will be interesting to see in which category of goods consumers ‘on the move’ take the most interest.
Images & Video Sïmon Saneback