18% Make a Purchase After Scanning A QR Code

A new study of over 1,200 U.S. consumers by Chadwick Martin Bailey and iModerate Research Technologies finds that half of smartphone owners have scanned a QR code. The study looked at how people are using QR codes, what they’re looking for when they scan and what will motivate consumers to make it part of their purchase process. Interestingly 1 in 5 people in the study had made a purchase after scanning a QR Code (image below).

Chart showing percentage who have scanned a QR Code
Chart showing what users did after scanning a QR Code

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