QR Code Social Media Buzz Increases

Social media intelligence provider NM Incite analyzed over 130,000 messages in social media to understand how online discussion of QR Codes has evolved over the last two years. Online QR Code discussion increased from 0.002 percent in June 2010 to 0.015 percent of all online conversation by March 2012 (chart below). Sentiment among social media users remains polarized with 11 percent in favor of QR codes and 11 percent against, with 78 percent neutral. An analysis of QR Code related tweets reveals that men are the most vocal demographic generating 70 percent of messages referencing QR Codes compared to only 30 percent of women.

Chart showing growth of social media conversation on QR Codes

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