QR Code Scanning By Store Type

Smartphone owners who use their mobile phones while shopping are more likely to scan a QR Code in some types of store than others. According to a recent Nielsen survey while 76% have scanned a QR Code for product details in an electronic store only 5% have done so in a furniture store (chart below). I think these percentages may tell us more about the prevalence of QR Codes in various kinds of store rather than the consumers tendency to scan.

Chart showing QR Code scan percentages by kind of store

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