A small part of the latest poll of Baltimore & Washington, DC Area Consumers regularly conducted by Capitol Communicator/WB&A Market Research shows that four in ten area residents have scanned a QR Code. The statistic appears at the bottom of page three of the report and is reproduced below. The full report can be viewed here (PDF).
Overall, Washington, DC area residents are more likely to own a smartphone than Baltimore area residents (58% vs. 42%). However, both markets have shown an increase in smartphone ownership since lanuary 2011, when Washington, DC ownership was at 51% and Baltimore was at 34%. Additionally, both levels of ownership are higher than the national percentage of adult ownership reported by the Pew Research Center (35%).
As would be expected due to the higher ownership rate, a higher portion of total Washington, DC area residents surveyed have used a smartphone to scan a QR Code (23% vs. 17%), which can be used to obtain additional information or discounts on products and services.
However, when looking at only those who own a smartphone, about four in ten area residents in both Baltimore and Washington, DC have scanned a QR Code (40% vs. 39%).