There are some marketing gimmicks that transcend rational explanation. How about a perfume with a URL as its name and a blue QR Code bottle design in neon-yellow? Bond No. 9 HTTP://WWW.BONDNO9.COM is just that (image below) and will launch onlne in June at $250 for 100ml. The brand claim the “Once you have it in-hand and spray it on, you’ll generate lots of person-to-person QR of your own”. Scanning the QR Code currently takes you directly to the Brand’s desktop website with apparently no QR Code management. Without any sense or irony they refer to it as their “new tech-savvy fragrance”.