A Parallel Universe To QR Codes?

Earlier this week at a Mobile Marketing Association interactive panel debate in London Amanda Rosenberg, Google’s business development manager for mobile, talked about the Google Goggles joint initiative with outdoor advertising company CBS Outdoor and well known brands. These ads are beginning to be seen in UK shopping malls (images below) and when scanned with Google Goggles take the user to the brands mobile website. The start of a parallel universe to QR Codes?

(Edit: I forgot to say that Google Goggles works on the images below if you want to try it…)

Google Goggles Garnier ad
Google Goggles maps ad
Google Goggles Samsung ad

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