Microsoft (along with a few others) continue to perpetuate the myth that direct codes don’t offer the flexibility of indirect codes. Here is a quote from the Microsoft website:
“The (Microsoft) Tag system uses a cloud-based back-end that provides access to data that just isn’t possible with earlier QR codes, such as reporting on how frequently and where your Tags are being scanned. In addition, Tags allow you to dynamically change your data source – unlike other 2D codes that are associated with a single, permanent URL, Tags can be updated as frequently as you like to point to new websites, allowing you to reuse campaign materials“.
Not only is this incorrect but there are at least a dozen QR Code management systems in operation that refute the claim on a daily basis.
Now one of them Ventipix has released a new version of VPX QR (their QR Code analytics and campaign manager) that will generate Microsoft Tag images and track Microsoft Tag campaigns with detailed analytics. This enables users to analyze and compare Microsoft Tag campaigns and QR Code campaigns from within the same management platform.
It looks at first glance that the VPX QR analytics are even better than those provided by Microsoft. You can try the new feature by following the demo links on the Ventipix website.