QR Code Marketing With Balls

I bring you this QR Code marketing news without comment! Having previously placed QR Codes on the bikini bottoms of Britain’s female beach volleyball champions, the world’s largest Internet betting exchange Betfair has now put a QR Code on Irish boxer Eamonn O’Kane’s crotch. Betfair call it marketing with balls and O’Kane will wear the QR Code on his underwear at the weigh-in for Saturday’s Betfair Prizefighter Middleweights boxing match at Kings Hall, Belfast. The QR Code resolves via a redirect to Betfair’s mobile site.

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