QR Codes In Magazine Ads Continues To Grow In Q1 2012

Following on from Nellymoser’s 2011 analysis of ‘mobile action codes’ (all 2D barcodes, QR Codes, Microsoft Tags and Watermarks) Q1 2012 results have been published. The overall number of magazine ad pages containing a QR code or other type of action code was up 288% over Q1 2011, from 352 in Q1 2011 to 1365 in Q1 2012 (chart below). The percentage of magazines with at least one code went from 78% in Q1 2011 to 99% in Q1 2012 and for the first time, the percentage of magazine advertising pages containing a mobile action code exceeded 8% each month of the quarter. This is up significantly from March 2011 when just 3.55% of ad pages contained an action code. Marketers overwhelmingly favored QR Codes (80%) over Microsoft Tag (14%) and all other types (6%) in Q1 2012. (Full Press Release)

Chart showing growth in QR Codes, MS Tags and Watermark ads in top magazines

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