QR Code Haircut Anyone?

Lowe Thailand have created a great QR Code campaign for Unilever’s Clear shampoo (video below). A team of people with QR Coded haircuts walked around Bangkok encouraging passers by to scan the QR Code. TV celebrity Terng Pradon was persuade to join the campaign triggering a viral explosion with the campaign reaching an estimated Thai audience of 10 million. The QR Code was scannable and resolved to a specially created mobile site.

1 thought on “QR Code Haircut Anyone?”

  1. Fantastic work. This makes my passion of becoming a marketing professional at unilever even more deeper and stronger.
    Fantabulous campaign.

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