Initiative’s recent Mobile Experience Study includes an interesting QR Code statistic. The quantitative study covered a total of 13,000 smartphone users aged 18-54 in US, Canada, Brazil, UK, Sweden, France, Germany, Italy, Russia, India, China, South Korea and Australia. In one chart (below) engagement metrics were aggregated for all 13 markets (clickthroughs/downloads/interactions) across a wide variety of mobile touchpoints. Mobile search (51%) and mobile banners (52%) were found to be the least engaging and the top performers were voucher codes (74%) and QR Codes (73%).
In a separate section of the study Initiative say that QR Codes are now heavily involved in smartphone shopping (39%) compared with comparison sites and coupon/voucher sites (30%).