I heard about Colgate-Palmolive’s Speed Stick antiperspirant QR campaign a couple of weeks ago so I emailed Media Relations (Stephanie Clark) to request images of the “Event Cards” containing the QR Codes. These “Event Cards” are to be distributed to fitness centers and at special events, for the duration of the campaign.
There was no response so five days later I sent a copy asking again. Stephanie’s Linkedin Profile claims she works in “…external public relations and global media relations” but clearly this does not include making sure that requests for further information are answered promptly.
This time Stephanie emailed me to say “This is not a UK based initiative. Nor are we able to provide pictures of the Event Cards”.
Not a helpful response to say the least but life is to short to get involved with crap Media Relations Departments, so I decide to give the story a miss.
However I have just finished reading mobile media and marketing guru Steve Smith’s excellent account of his first hand contact with the campaign. It would appear that the campaign is a blueprint of how NOT to use QR Codes.
It seems I owe Stephanie an apology, she was quite right to want to keep the campaign under wraps.