QR Code campaign statistics are thin on the ground but Jeff Gottschalk of GottyCode has provided some interesting numbers for us to look at. NutriSource, a Minnesota pet food company started to place QR Codes on POS, products and advertisements over one year ago. The incentive to scan was a chance to win a free bag of dog food or a guaranteed $1 off coupon. All the user had to do was scan the code, visit the mobile site and enter their name and email address. To date there have been 15,669 unique visitors of which 14,494 entered their name and email address, a 92.5% conversion rate (images below).