Agency Magma QR Code Campaign Results

I had not realized that the QR Code campaign for the movie District 9 was conducted by Agency Magma at their expense, to demonstrate the viability of such a campaign. An ingenious project and quite effective as shown by the results page in their campaign study (.pdf file).

Agency Magma QR Code campaign results for District 9

2 thoughts on “Agency Magma QR Code Campaign Results”

  1. This is great, and should only help in driving mobile barcode campaigns. ScanLife sees similar, and often times higher CTRs in the US and other countries. Much is dependent on the media used, the call-to-action, and the experience after the scan. Placing codes on print media (magazine, direct mail, etc.) has always done best.

    Hope to see many more projects in 2010!

Leave a Reply

Your email address will not be published. Required fields are marked *