MGH QR Code Awarness Survey

MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey of 415 smartphone users was conducted on the Vision Critical Springboard America panel. 32% of respondents said they have used a QR code, and 70% percent said they plan to use a QR code again or for the first time. For both those that have used one and those that plan to use one the top motivator (image below) in scanning a code is to secure a coupon (53%) or discount (87%). (It is interesting to compare these results with the NetAsia Research study mentioned in The QR Code Hype Cycle). The MGH survey also found that 72% of smartphone users would be likely to recall an ad with a QR code. Full survey results here (PDF).

Why would you be interested in using a QR Code survey result

2 thoughts on “MGH QR Code Awarness Survey”

  1. More meaningless surveys and statistics in the QR space.

    What people say they “may do” in a survey and what they do in real life are two different things.

    This is nothing but spin.

    The underlying reality is that no one in the QR industry can point to a campaign or code that has generated any big traffic. Maybe it’s disbursed over a new long-tail of QR, where each code gets a few hundred or thousand scans? But, every long-tail needs a dog.

    Where’s the dog? Where are the big campaigns and obvious user adoption?

    I’m really tired of non-contextual numbers or hyped surveys.

  2. Hi Dan,

    Some would say most everything written is “spin” in some way, shape, or form.

    QR codes are simply providing the public with another way of accessing additional marketing materials, when you’ve already caught their eye.

    It’s true that these numbers aren’t much to go on, but it is possible to show actual google analytics on the numbers of times a QR code has been scanned to go to a given URL. I’m not sure how that can be spin in a marketing world where tracking the success of campaigns is so important.

    By 2013, if not sooner, it’s quite likely that individuals will be accessing the internet more from a mobile device than from their standard computer. Isn’t it worth at least the same investment in smartphone friendly technology?

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