200+ Harvey Norman retail stores in Australia are waking up to a QR Code campaign courtesy of anti-logging organization ‘The Last Stand‘. Supporters claim that Harvey Norman stores stock furniture sourced from Australia’s few remaining native forests. The campaign involves activists entering a store and attaching QR Coded product labels to offending items (images below). Customers scanning the code find themselves watching an anti-logging video. The impact of this campaign cannot be underestimated, not from the number of scans but through the attention of the international press to this ingenious form of activism. Forget damage limitation Harvey Norman, it’s too late.