Francisco Guijarro and Daniel Pradilla from Alma DDB advertising agency have come up with a excellent idea to help the homeless in their submission (video below) to the Future Lions competition at the 57th Cannes Lions International Advertising Festival held in Cannes, 20-26 June 2010. The idea is to give the homeless a reward card together with a QR Code. Donors can use the QR Code to donate to a specific homeless person who will have their reward card credited. The points on the reward card can be used in exchange for food, shelter, medicine etc. I really hope this idea comes to fruition….