Sony Music QR Code Ads In London Cabs

Sony Music has launched a QR Code advertising campaign in 100 London black cabs to promote new music from 11 popular artists under the Columbia record label. The ads will be displayed inside the vehicles on the taxi tip seats (image below) as organised by media planners Out of Home International. The ad instructs the passengers to request the new music they want to hear from their driver and by scanning the QR Code they can enter a competition to win a Columbia label tote bag.

Sony Music QR Code ad for taxis

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