Consumers Show Little Interest In Mobile Wallets

Phoenix Marketing International’s Credit Card Monitor survey has some interesting data on the current consumer interest (or lack of it) in mobile wallets. Phoenix surveyed 3,013 credit card owners as part of its ongoing research study with a special section of the questionnaire addressing cardholder attitudes, usage, interest and preferences regarding mobile wallet apps for a smartphone. Of those smartphone owners surveyed 70% of them were aware of mobile wallets but only 20% show much interest in using one (chart below). Overall, cardholders preferred PIN over NFC and QR codes by a 3 to 1 margin (second chart below).

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