The Sunday Times and The Times of South Africa have been testing QR codes in a joint promotion with Nashua Mobile.
They are inviting readers to take a picture of the front page QR code with the camera on their mobile phones and gain automatic access to a website where they can win a Motorola Z8. The competition requires you to predict the teams and scoreline for the 2007 Rugby World Cup Final.
It is interesting that they have chosen to brand the QR code as “TimesCode” as you can see in the Sunday Times advertisement.
Reading QR codes with branding logos obviously obscures some of the modules. The Sunday Times QR code is V3 (29 x 29) and with Level H error correction would allow only 35 alphanumeric characters. In fact there are less and it decodes to the url http://mobi.thetimes.co.za/rwc/ and here below is what you see on your phone on reaching the website.
There’s not much time left to see the Bank of Scotland totalArt:Andy Warhol exhibition. This fantastic experience closes on 7 October.
This is your chance to see the largest collection of Andy Warhol work ever exhibited in Scotland. Even now, twenty years after his death, Warhol continues to be one of the most prolific and contentious artists of the 20th century.
Tickets are available to buy at the National Galleries Complex or online at www.nationalgalleries.org.
Get more information on opening times and ticket prices from our information line, just call 0131 332 2266.
In Japan McDonald’s now has QR codes on its packaging to let customers access nutrition and allergy information from its website. All the MacDonald’s products have their own individual pages and you can see a translated page of all the QR codes here (may take a while to load).
This is a TV ad alerting the public as to how to use them.
There is a new store in the Etienne Marcel district in Paris, France called Denim Code (link removed – no longer exists) and they are selling designer clothes with QR codes embroidered or printed on the clothing. This press release photo shoes the QR code embroidered on a pair of jeans but it is not clear what the message will be or if the purchaser has a choice. Parisian males have probably never needed an excuse to take a picture of a ladies bottom but now they will have one anyway!