1st Rule: Mobilize the landing page. The QR Code resolves to the Men’s Apparel section of the Nordstrom online shop – not mobilized. Score: 0/10
2nd Rule: Keep the url short. The QR Code scans as a 117 character url…
…almost a record! Score: 0/10
3rd Rule: Make the content valuable. Unfortunately there is no compelling content just the standard unimaginative online catalogue. This is pretty boring on a desktop, on a mobile device it is a disaster. Score: 0/10
So Nordstrom scores 0/30 for its QR Code. The best we can say is well done Nordstrom for giving it a go and being an early adopter but I hope they read this, take the code down and replace it with one that scores 30/30!