It was over 5 years ago that I first put a large QR Code on the back of my business cards and it was an instant success but not because it was immediately scanned. It was a success because it started a conversation, a conversation that would usually interest and often mildly impress potential clients. Mostly I would just demonstrate how it worked but those that had smartphones would want to download a scanning app and try it for themselves. More often than not they would ask for a couple of extra cards so they could give them to colleagues.
That is all history because now we have Near Field Communication (NFC) and an NFC business card works almost as well. I say almost because if you are showing it off to one of the 50% of the population who have iPhones they are of course unable to scan it for themselves because the iPhone is not NFC enabled. Not wanting to solicit a feeling of inadequacy in iPhone owning potential clients I have developed a simple strategy. “Do you have an iPhone or an Android phone?” I ask. If the answer is “Android” then I hand over a NFC card and the conversation can begin. If the answer is “iPhone” then they are given a conventional card. Sometimes the iPhone owning potential client will say “Why do you ask?” and upon being told will ask to see one. That’s OK because you know the potential client is interested in the technology and you can take it from there.
Sourcing high quality NFC business cards has not always been easy but I am pleased to say that I have found an excellent new source, Oomph! based in Liphook, UK. They first came to my attention when I read that they had developed a hotel key card that if the guest got lost in London they could just tap their card and Google Maps will give them directions back to their hotel. While they are waiting for the iPhone 6, iPhone users would have to ask a local for the route back to the hotel 🙂
If you look at the prices, particularly for small quantities, NFC business cards may seem expensive but believe me it’s a small price to pay for giving a potential client a good first impression.