First Ever NFC Enabled Magazine Advertisement

The first ever NFC enabled magazine advertisement appears in the April issue of Wired in the form of a custom insert. Users with NFC enabled phones can place their device on the ad which will launch a mobile website where they can test drive the “Enform with Safety Connect” in-car navigation and information service available on the new 2013 Lexus GS.

The NFC Forum Type 2 Tag based on ISO/IEC 14443A was included as a label on the insert and bound into the magazine by printing company Quad/Graphics. The company has developed a proprietary technology to read and verify tags as they are bound into the magazine during the high speed manufacturing process.

The advertising press says the insert was in 500,000 subscriber copies of Wired, which is a lot of NFC tags. Even in volume if they cost 25 cents each that’s $125,000 dollars more than using a QR Code.

NFC enabled ad in Wired magazine

1 thought on “First Ever NFC Enabled Magazine Advertisement”

  1. its nice that they were first…..but at 25c per insert can this really be considered a good roi over a qr code?

    lol wonder what percentage of readers even had nfc handsets OR worse what percentage bothered to scan…..come on lexus open the kimono did it cost you $125k for 100-300 scans?

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