With designer QR Code and campaign management from Los Angeles startup Paperlinks, Nestle is using their Hjem-IS ice cream company as a test QR Code marketing campaign in Denmark (image below). If successful Nestle will consider expanding the use of QR Codes for mobile commerce to the US and other countries. The QR Code resolves to an easy to navigate mobile site where users can purchase Hjem-IS ice cream products. (Technical question: Has anyone seen a designer QR Code in commercial use with part of the left timing patterns obscured before?).