SHAPE magazine’s 30th birthday edition with giveaway sweepstakes using Microsoft Tags and Nellymoser’s mobile engagement platform produced some interesting results. Entrants were limited to scanning each tag once but could scan all 30 tags if they wanted. Hence the “400,000 mobile entries” in the press release title is not the number of people who participated. Campaign numbers are hard to get and all credit goes to Nellymoser and Shape who have provided me with the actual numbers which are reproduced in the image below. (Full Press Release).