MS Tag Takes The Magazine Market

Mobile technology firm Nellymoser has analyzed the 2d barcodes used and the type of content delivered in the top 100 U.S. magazines from September to November 2010. Microsoft Tag had 81.6% share, QR Codes 13.6% and others 4.8%. Content delivered was 51.6% video content, 23.1% microsite, 16.6% enter to win sweepstakes and others 8.7%. (Full details).

2 thoughts on “MS Tag Takes The Magazine Market”

  1. I think that ad execs for the top magazines recognize the Microsoft brand name, and want to associate with it, rather than an less known QR code branded advertiser. Perhaps someday, there will be a QR co that can snatch up a bigger % of the mag ad market. I can’t wait for the QR code tipping point.

  2. So, I have been meaning to write a post about this …

    Here is the deal, right now only a few brands are using QR, and thus depending on which brands are featured in a given magazine determine the overall percentage.

    Ex. Over thanksgiving I went through people magazine and I found 6 codes.
    1. jagtag – make a wish
    2. qr – taylor swift
    3.3 mstags – ALL Loreal brands
    4. google goggles – t-mobile

    So, What are we looking at ? This “early” on in the game, it does not take too many participants in the game to change the percentage distribution. Evidence of that is that we are still fascinated and partially wow’d every time we see another QR code. Lets be honest, they are still rather rare. If Nike, or McDonalds, or a brand that does most of their advertising by magazines (ie. the fashion industry ) started using “blotcodes” I assume they could become very noticeable very quick.

    This also brings up another interesting question about WHAT industries and brands are technically using 2d codes, and WHAT are the qualities of the UX behind it? And usually I am skeptical of statistics to begin with.

    It is also interesting to note that More 2d codes were being used in People magazine then publications like Wired or Forbes. What is this saying about the audience that loves QR codes vs. the audience that uses them?

    Thus… in context 🙂

    Patrick, QrArts

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