QR Code Made From Mints

We have posted on SET’s original work in branded QR Coding before*, now they have made a QR Code (video below) from Frisk Mints, the number one selling mint in Japan. The QR Code was put together to show some of their clients what was possible and it actually resolves to SET’s website. SET is now promoting the use of what they call built codes which SET believe offer brands a unique opportunity to connect the real world to the online world. I understand that in the coming months SET will be looking to incorporate these built codes not only into print media but also into outdoor stunts and events that allow the consumer to truly interact with the code in fun and exciting ways.


*SET Japan QR Code for DigitalMum Campaign
*Marc Jacobs Second QR Code
*Marc Jacobs QR Code
*Louis Vuitton QR Code

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