A QR Code on One Million Flyers

Throughout September Miele Canada will distribute one million flyers in daily newspapers across Canada. The flyer (image below) announces that anyone purchasing a product from Miele Canada in the next month will be able to have it fixed or replaced free of charge until 2020. Yes, a ten year warranty! Every flyer will have a QR Code resolving to a video featuring the great grandsons of the company founders talking about the brand’s history and its values.

Miele flyer with a QR Code

2 thoughts on “A QR Code on One Million Flyers”

  1. I just decoded it, and there appears to be no tracking used.

    Hope they have something else in place so the success can be measured accurately.

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