Microsoft has metamorphosed their High Capacity Color Barcode (HCCB) 2d barcode technology (announced way back in April 2007) into a full blown service called Microsoft Tag. You can download Microsoft’s Tag Reader, generate and manage your tags, and view reports for your tags here at the Microsoft Tag Website.
Microsoft Tag is a proprietary 2d code and all urls (or other data) are accessed via a Microsoft server, hence the availability of reports such as, a chart that will show for each tag the number of scans over a period of time, or a “Heat Map” which geographically plots campaign impressions to reveal where tags are being scanned.
The question is of course will Microsoft Tag become the 2d code of choice for publishers? Before trying to answer that question perhaps we should wait and see to what extent Microsoft use the tag themselves.
Anyway here is a POLL, what’s your take?
And just for fun….